Privacy Policy

Effective September 30, 2026

This policy explains how Upstream Hospitality Group, Inc. (“Upstream,” “we,” “us”) collects, uses and shares personal information through upstreamhospitality.com, including the promotion pages on it (for example, Send a Sweet Treat). Upstream operates restaurants on Long Island, including Tap Room and The French Workshop Ronkonkoma (an independently owned and operated franchise location). Some of our restaurants have their own websites and privacy notices, which apply when you use those sites.

Information we collect

Information you give us. When you fill in a form on this site we collect what you enter, such as your first name and email address. In Send a Sweet Treat, you also give us your friend’s first name so we can create their gift.

Information collected automatically. When you visit this site, we and our service providers collect standard technical information: pages you visit, the link that brought you here, your browser and device type, approximate location based on IP address, and the date and time of your visit. We use:

  • Google Analytics on every page, to understand how the site is used.
  • Customer.io on promotion pages, to record your form submission and your visits to those pages so we can deliver the promotion and follow up with you.

These tools use cookies and similar technologies. You can block or delete cookies in your browser settings, and Google offers an opt-out browser add-on at tools.google.com/dlpage/gaoptout.

At our restaurants. When you redeem a promotion in store, our point-of-sale system may ask for your phone number to apply the offer and enforce its limits.

How we use it

  • To run promotions and deliver what you asked for, such as creating a gift link or sending a thank-you offer.
  • To send you news, offers and updates from Upstream and our restaurants by email, and by text message only if you have separately agreed to receive texts.
  • To understand how our site and promotions perform and to improve them.
  • To prevent fraud and misuse, and to comply with the law.

A friend’s first name is used only to create their gift and to personalize the sender’s thank-you. We do not contact the friend or add them to any mailing list.

How we share it

  • Our restaurants. Information may be shared among the restaurants Upstream operates, so they can honor promotions and send you their news and offers.
  • Service providers who work on our behalf, such as email and text message delivery (Customer.io, Twilio), website hosting and security (WP Engine, Cloudflare), analytics (Google) and point of sale (Toast). They may use the information only to provide their services to us.
  • Advertising platforms, such as Meta (Facebook and Instagram). We may share contact details, such as your email address, in a protected, coded (hashed) form so these platforms can show our ads to you, or to people with similar interests.
  • Legal and safety reasons, when required by law or to protect our guests, our business or others.
  • Business changes, if a restaurant or business is sold or reorganized.

We do not sell your personal information, and we do not share it with other companies for their own marketing.

Your choices

  • Email: click “Unsubscribe” in any of our emails.
  • Text messages: reply STOP to any of our texts.
  • Ads: contact us to ask that we stop using your email address for ads. You can also change your ad settings in your Meta account.
  • Access, correction or deletion: contact us (below) and we will respond as required by the law that applies to you. Depending on where you live, you may have additional privacy rights, and we will not treat you differently for using them.

How long we keep it

We keep personal information for as long as we need it for the purposes above, for example while you remain subscribed to our emails, and as required by law. Then we delete it or keep it in a form that no longer identifies you.

Security

We use reasonable measures to protect personal information, but no website or system is completely secure.

Children

This site is not directed to children. Our promotions are for people 18 and older, and we do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

Changes to this policy

We may update this policy. The effective date at the top shows when it last changed.

Contact us

Questions or requests about your information: email info@upstreamhg.com, or write or call us:

Upstream Hospitality Group, Inc.
511 Ocean Ave, Massapequa, NY 11758
(516) 218-0033